Originally Posted by GrussGott
It's like an M3, nobody is going to confuse nor compare an M3 to a Pagani Huayra, but an M3 is still a good car
Nice try with the analogy but hey, Rolex can be considered BMW/Porsche, IWC can be considered Porsche/Benz etc. Panerai can be considered Maserati or maybe Ferrari. JLC can be considered Aston Martin etc.
So where does that brand stand in marketing terms? I really don't know. But it definitely is not an M3. LOL.
Other good divers/surfer's watches in that price range would be a Seiko Marine Master, some Mühle Glashütte, Sinn, Certina DS etc. Except the Seiko a tad more expensive but also more than good quality and a real brandname.