Thread: SC confused !
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      11-06-2012, 03:55 PM   #346
sales@ESSTuning's Avatar

Drives: ESS M3 / M4
Join Date: May 2007
Location: AZ

iTrader: (6)

Originally Posted by Longboarder View Post
The concept of "price elasticity" probably plays the most significant role in setting pricing.

Those of you who own a business and sell a product/service obviously know this all too well.

I think the pricing for these kits is very reasonable.
We have worked to keep pricing as low as we can to date. Last I checked our current mix offers some of the best performance value for the dollar on the market. We continue to find more cost effective ways to build the parts we make in house and negotiate pricing on the parts we do not like the blowers. When we are successful at doing this we pass the savings to our customers. We know that cars get older and cheaper and we have to always find ways to deliver a very high quality product at reasonable pricing.

The E46 M3 kits for example sells now for thousands less than it did years ago, it took time but over the years we were able to lower our production costs on it and we continue to even today.