It's not hype, it is not marked up over any other M3 out there. Hype would be some premium or mark up over the build of installed options. It is the same M3 as everyone else has plus the exhaust installed at the factory which is a huge plus in my book. Not sure I care for the alacantara wheel, I had that in my 2003 330 ZHP and it did not wear well. Only other thing is the uniqueness of the color, which I happen to love, since my dad once had a 1977 Toyota Celica in the same color when I was a kid.