Originally Posted by formula M
Anyone know who the head of Marketing is @ BMW..?
Nope, but he is a genius! In the same ilk ask the marketing people at GM, Ford, et al.
How many SUV drivers set a wheel off road on purpose? A lot of people buy trucks based of ads of them tearing it up off road, and they buy into the macho man thing.
One thing for sure, they wouldn't make them if they couldn't sell them. If I had the money, I wouldn't mind having one as a 3rd car myself.