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      10-07-2012, 08:13 PM   #41
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Originally Posted by dreamspeed View Post
This is a good move from a money making standpoint but it do believe it dilutes the specialness of the M.

They could have marketed a different line slotted below the M.... Which I always thought was the IS line. I mean a S5 is cool but people knew it ain't a RS5.
this is an interesting comment because not too long ago the "S" line for Audi WAS their version/competitor to M. but they diluted that brand and put it on cars that wouldn't compete with M cars. which meant that they had to make RS cars that actually would hang with the M's. maybe this is ultimately the fate of the M line...RM3, anyone?