Originally Posted by dreamspeed
This is a good move from a money making standpoint but it do believe it dilutes the specialness of the M.
They could have marketed a different line slotted below the M.... Which I always thought was the IS line. I mean a S5 is cool but people knew it ain't a RS5.
this is an interesting comment because not too long ago the "S" line for Audi WAS their version/competitor to M. but they diluted that brand and put it on cars that wouldn't compete with M cars. which meant that they had to make RS cars that actually would hang with the M's. maybe this is ultimately the fate of the M line...RM3, anyone?