Originally Posted by e82m_van
You are correct. It's just how apple's marketing team advertises the new iPhone and the iOS, you get lost in their world and forget that it's nothing special.
Well, that isn't unique to Apple's marketing team, but is a behavior of ALL marketing teams. Our company launches new products and innovation with lots of fanfare, and we're like "Really? It's a can with bumpy paint, how friggin' exciting is that?!"
If your Marketing team isn't making sliced bread sound like the greatest invention since, well, sliced bread, they should be fired!