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      09-08-2012, 12:16 PM   #5
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Drives: 2016 BMW i8
Join Date: Dec 2006
Location: Monarch Beach

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Originally Posted by bobblehead View Post
Yup. The amount of discount negotiated for just enough to cover all these crappy fees. That's how I negotiated to my best ability at that time.

Many other GTA dealers refused to discount even 1 penny off the M5, as one said to me "It a M5, you can't expect us to discount such a low volume and prestigous M car" .... this was quoted by Mitzi Brown, sales Mgr of Endras BMW. what a joke !
Maybe she's right for the wrong reason. It's all about price elasticity, or supply/demand. If the demand is there, they can sell for above MSRP. A better sales tactic would have been..."I have a few potential buyers at MSRP or MSRP plus, therefore unfortuantely I cannot offer you at a price below MSRP. I wish we could but we have such a small allocation of these terrific M cars...I hope you understand."