Originally Posted by rkcruiser
Do people really think that being built in Mexico will make the prices any cheaper? I think not. Prices will stay the same because it's business.
Would I buy another? Let's just see how the first year rollout of the vehicle does and I'll go from there. I wouldn't judge because of where it's built only how the end product looks and feels.
This. The savings will be not be passes onto the customer.
BMW is a premium brand that charges $50k + for a compact sedan with a four banger. It doesn't matter how great the Mexican factory would be, the perception would seriously damage the brand image. I'm not sure who BMW has working in Enterprise Risk but they are either asleep or have no say in anything.
2011 328xi e92, Space Grey, M Sport, Premium, Nav, Comfort Access, BMW Apps