Originally Posted by e92_m3
Just went to the Audi USA website. Went to the RS5 configurator and Price starts at $68,900.
$69,795 with destination charge.
Agreed. However add the core options most potential owners would opt for including Nav, Sport exhaust, 20" rims and Alu Optic the MSRP rises to $76,095. This would be near to the list price of an M3 coupe w/ DCT and most major packages.
From a true cost point-of-view, outside of the loyalty incentive, most (if not all) are being sold at MSRP. An M3 can be purchased $500-1k above invoice (not including incentives).