Originally Posted by Dackelone
I think in the 80's and 90's things were simpler at BMW... Gone are the days when BMW made it's wei▀wurst in three different sizes: 3, 5, & 7.
Back in those days... an "iS
" meant something and so did an //M
. But now we have these never ending Special Edition models - every month from BMW.
I think BMW needs to start listening to its customers more and less to its bean counters and marketing dept idiots. They need to built an affordable sports car for the masses. Along the lines of the 1M, but
not limited or hard to get - like it was.
And that is exactly my point--instead of overusing the iS or M designation, just call the cosmetic stuff something else--then you can lessen the dilution of the motorsport brand and heritage.
Current - 2014 F22 M235 - MT, CWP, Premium, Aluminum Hex/Black Gloss Trim.
Past BMWs: 2011 E82 135 - LBM, N55, DCT
2008 E82 135 - AW, N54, MT
2007 E92 328 - JB, N52, MT, ZSP (traded in for 135)
2007 E92 328 - JB, N52, MT (retired by a drunk driver)