View Single Post
      07-13-2012, 01:35 AM   #322
swamp2
Lieutenant General
swamp2's Avatar
United_States
214
Rep
10,201
Posts

 
Drives: E92 M3
Join Date: Sep 2006
Location: San Diego, CA USA

iTrader: (1)

Quote:
Originally Posted by simianspeedster View Post
This is why I've suggested that it could be fruitful for the M Division to branch out with an M only sports car that could please the purists. BMW would still make M and M-Sport variants of their mainstream cars, of course, but an M sports car could really underscore the original value of the M brand and give the old guard a reason to stick around.

Just an idea.
Absolutely not going to happen.

A big reason we even have M cars is that they are based off of much less sporty, much higher volume production cars. BMW won't do this not because they can't (and they could do it, probably quite brilliantly). They have choices about where to invest profits and buying more plants and machines to crank out even more base 3ers and 5ers while making them a bit lighter is where they have chosen to invest. It would almost for sure, even if they developed a great true sports car or sports line, be a bad FINANCIAL decision with not enough return on investment. Thus it ain't gonna happen. Pretty simple. On the flip side, almost by definition, if they could do so they very likely would.