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      07-12-2012, 08:10 PM   #67
Brigadier General
ptack's Avatar

Drives: 135i
Join Date: May 2008
Location: NJ

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2008 135i  [3.25]
I think the point here is that the M brand is not as exclusive as it once was. It is a victim of its own success and there's inherently something bad about being a victim. People here see very well how BMW is slapping M badges on all sorts of things. You want to talk about the M3, well maybe you should also talk about the M135i - the new, pseudo M car. Let's not kid ourselves. Sometime ago that car would have simply been a 5-door 135i, but someone at BMW thought "wait, if we stick an M in front we can charge more money", but there can come a point when an elite brand - and isn't the M brand supposed to be the pinnable of BMW? - becomes associated with things that are not elite. As Warren Buffet said, "It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that you'll do things differently."
135i, SGM, Coral, Sport Package, Auto, Premium Hifi, USB/ipod, Apex EC-7s, PPK Stage II