Wow! Sorry, this guy just sounds bitter that the world doesn't work exactly like he thinks it should. That article sounded like a spoiled child having a tantrum.
Simple facts, no mass producing car company in existence, super car makers don't count, is in business just to please the enthusiast. We are a niche, in most cases an afterthought. But not with BMW. I think they put more thought for the enthusiast in their product than anybody else out there. And if they want to make less expensive cars more sporty by incorporating M components, more power to them. We should be happy that they are trying all they can to encourage more enthusiasts. Not whine like a bunch of stuck up M crybabies.