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      07-10-2012, 02:47 PM   #106
ssabripo
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Quote:
Originally Posted by simianspeedster View Post
Sounds like a fun configuration, but I'm guessing your last line was tongue in cheek because you probably know BMW would charge at least another $10K to add these bits. So then the question is whether BMW would realistically sell many $80K-90K M3s with "only" another 20HP. Sales volume would surely be very low, so BMW would have to charge a stiff premium (at least $10K, maybe more) to make the effort worthwhile.

And remember, this variant could only potentially exist because BMW has already sunk 90% of the R&D costs into the existing base M3, so it goes back to the question about how to produce niche M cars at scale without the "tent pole" models.
the point is, for that $10k premium, if they had included the "upgraded" aussie S65, the CRT seats, and Euro MDM programming (etc), it would've been a great success, and worthy of the "special edition" nomenclature.
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