Originally Posted by ChrisK
I do think BMW is getting a little generous with the M Badges.
Agree and with most of the article, some of it is harsh, but he is entitled to his opinion. I love some of the fanboi responses, they exemplify what the author is saying vs. belittling him. I have watched with disgust, the ever steady dilution of the ///M brand. Soon you will be able to get a "M-Line" 3 series that will look 95% just like a M3, a’ la Audi. The M5 with the sound through the speakers is a travesty as far as I am concerned - same for the X5M and X6M.
I really wish I had not sold my Z4MC - last pure car made by ///Marketing. Yes, the 1 Series M or whatever it is called is not bad either... at matching a 5 year older (and worse tired - although it could have been cup tires as BMW is fond of doing) Z4MC on the 'ring.