The M brand is fine. They make great cars even better. I'm just like you guys. When it was time to buy my first 911, I decided, eff all this bullshit i'm gonna make it a GT3RS. That thing sits in my garage and only gets used like once a month on the street and if i'm lucky, every other month at the track. I also leased an E92 M3 which I used and enjoyed EVERY DAMN DAY until the lease was up. It was a GREAT car. M is a big step up from stock which they never strayed from. So is the M brand dying or in need of a makeover which may alienate the majority of their customers? Absolutely not. Should they take some of their profits to create an R or RS versions of M cars (something relatively affordable unlike the overpriced GTS) the way Porsche has with their GT3 and GT2 cars to meet racing homologation or just to satisfy a very small group of purists? Definitely.