Originally Posted by highyo
sounds like a guy who can't afford an m car
no....sounds like a guy who loves cars and is pissed off that what he likes is losing its appeal.
I think the entire article can be summarized by saying he thinks BMW is selling out. It's no different than all the snowboard/skateboard companies who changed when NBC and ESPN came calling to put them on TV....
It waters down the brand....there is no question about that. We can now buy a 3 series and a 1 series with M badges all over them even though they're not M cars....and have no more power than the non-M models.
It's not hard to figure out why BMW is doing it and how it works.
He exclusivity of the M is waning. Now it's for anyone who can afford it. It used to be for anyone who loved cars and driving enough to make themself afford it. That's a big difference.