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      07-10-2012, 12:45 PM   #49
jtuds
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Drives: 335i M Sport
Join Date: Oct 2011
Location: 1.5-2 hrs west of Toronto

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Quote:
Originally Posted by highyo View Post
sounds like a guy who can't afford an m car
no....sounds like a guy who loves cars and is pissed off that what he likes is losing its appeal.

I think the entire article can be summarized by saying he thinks BMW is selling out. It's no different than all the snowboard/skateboard companies who changed when NBC and ESPN came calling to put them on TV....

It waters down the brand....there is no question about that. We can now buy a 3 series and a 1 series with M badges all over them even though they're not M cars....and have no more power than the non-M models.

It's not hard to figure out why BMW is doing it and how it works.

He exclusivity of the M is waning. Now it's for anyone who can afford it. It used to be for anyone who loved cars and driving enough to make themself afford it. That's a big difference.