Originally Posted by WULFFZA
I guarantee you the M Brand manager reads stuff like this. Remember, that he may want the same lunatic model like an E46 CSL that we want to see, and he could be standing on the table shouting for it. Unfortunately he does not have access to the checkbook of BMWNA and the board decides.
Working in Marketing, I 100% echo this sentiment. Companies build up scale, and unfortunately have to sell more cars to recognize earnings. Using the M brand helps sell more cars.