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      07-10-2012, 10:52 AM   #22
Z K
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Drives: E90 M3, MK6 GLI
Join Date: Jul 2011
Location: San Francisco

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BMW is in business to make money... if they can stick badges on things and it sells, they'll do it.

I do think the M brand is pretty diluted but what isn't these days? Ferrari and Porsche have clothing stores... Honda used to have the NSX but now sell nothing sporty. Lexus markets their "F-Sport" cars which have very little sportiness to them. Mazda applies "Zoom Zoom" to every car they sell... none of which really have any zoom. It's all just marketing.