The ///M department now has parts for pretty much any car in the BMW range, so its justified, up to a point. If you get the M wheel, door sills and body parts, are you entitled to put the ///M badge on?
It crosses the line when they put a ///M3 badge on a car that isn't a M3
.: 2010 E71 X6M - stock, daily driver, towcar :.
.: 2008 E92 M3 - 6MT, Carbon Roof, Eibach Springs, Megan Axle Back exhaust :.
.: 1997 E36 323i Frankenstein - too much to list, track whore, stripped, caged, MoTeC, S85B50 :.
.: 1994 E36 M3 3.0 - 19" BBS LM Reps, Bilsteins :.