I love new technology and seeing how it can improve the user's interactions. This, however, doesn't really seem to improve anything...in fact, I would see it as ~more intrusive/distracting~ than the current iDrive. I hope BMW doesn't jump on this ... technology for technology's sake.
Current --> '13 F30 328i, 8SA, EBII, ZMM, ZPP, ZTP, ZLP, ZDA, ZCW, ZDH
Past ------> '08 E92 335xi, 6MT, DGM w SDL, ZPP, ZTP, ZLP