expires on Feb 2013, on the anniversary of when the car is sold. Remember your annual oil change won't fall on this schedule b/c the car's first change is at the break-in mileage, generally well before the 1st year mark. I was lucky enough to get one more oil change out of the way before my plan expired.
Ex: Annual Oil change schedule is July, last being July 2011. My plan expires May 2012. I got a free oil change in March 2012.