Auto Club Revolution: virtual driving pleasure with M automobiles.
24. April 12
Authentic driving pleasure is not just for the real world – as Auto Club Revolution (ACR)
, the new online racing game and car community for PC, demonstrates. Different BMW M models can be configured for driving according to personal preferences. The online game from British game developer Eutechnyx features e.g. the BMW 1 Series M Coupé, the BMW M3 Coupé, the BMW M5 and the BMW Z4 M Coupé.
All that is required to play the game is a PC with an internet connection.
As exclusive launch partner, BMW was involved in the development of the online racing game from the early stages. Auto Club Revolution is not just a classic racing game with real-world tracks and realistically-detailed models, but is also designed to become an established forum for racing fans, automobile manufacturers and car enthusiasts. Over the long term, this is designed to develop into a strong community, with links to BMW channels.
There is also be an exclusive “BMW Experience” for BMW fans: a specially-designed game experience which includes a specially designed race track, where players will be able to demonstrate their driving skill just with the BMW 1 Series M Coupé. Once they have successfully completed this BMW challenge, players can transfer the BMW 1 Series M Coupé to the main game for free, and set new track records by themselves or with friends:
The BMW Experience will go online on 24 April at http://bmw.autoclubrevolution.com
Auto Club Revolution is a free-to-play online racing game and car community built in collaboration with the motor industry. Featuring officially licensed cars from over 50 of the world’s leading motor manufacturers, it delivers a console quality racing experience to the free-to-play market while providing a social platform for owning, customising and enjoying cars online. The game’s front end is web-based, creating a powerful and flexible social platform for communities of car enthusiasts and racing fans to interact with each other and their favourite motoring brands.
The racing experience itself is delivered via a downloaded application (client), built on the world class Eutechnyx-owned racing engine. This combination of web and app. empowers the player to manage their game, garage and network of friends on the web from anywhere, while the downloadable element provides the premium quality race experience that separates Auto Club Revolution from all other games in the sector.
Andreas-Christoph Hofmann, Vice President Brand Communication BMW, Marketing services BMW Group: “Our customers are tech-savvy and love to be able to put their dream car together the way they want. Auto Club Revolution has the possibility to make our models accessible to a large number of car enthusiasts. It was extremely important to us that our models be portrayed realistically. In Eutechnyx we found a partner who shares our highest quality standards.”
“It is always a real challenge to build a vehicle’s distinctive handling accurately in a game – generating the models from CAD data is just not enough. To reproduce the handling of the BMW 1 Series M Coupé in Auto Club Revolution in an authentic manner, we first took it out on the real racetrack. That is the only way to know exactly how the car corners, for example,” said Doug Wolff, Auto Club Revolution Team Lead.