Originally Posted by lucid
Thanks for the brochure. I am concerned about how BMW seems to be directly targeting the 911, which suggests that the M3 might be priced accordingly...
This isn't a brochure per se. It is a marketing document from BMW AG to the WW dealers / salesteam. So the document is how to sell against the 911 / RS4 / C63. This particular document is just a fancy way of presenting much of the earlier marketing documents that we have seen.
When the end-customer brochures come out, I would imagine the competitive section gets removed and then the color palletes / options sections get added.