Originally Posted by ILC32
He said it was all about efficient dynamics, IIRC. That focus may indicate BMW knows the M3 will not meet certain performance metrics of some competitors (not only HP but also straight line accelleration, possibly even handling), so they want to emphasize the other qualities of the car. But who will buy the M3 because it is more efficient than the competitors (whatever that means) if the performance of the car is lacking in comparison?
I hope my speculation is not right.
Very good point about BMW's potential knowledge that this M3 is no longer the king in performance and driving dynamics in this range...
It already loses out in the styling department, both inside and out, to the current RS4 and soon to be released C63. Now if it loses the "driving dynamic" battle, as well as the straight line speed battle, about the only reason to buy the thing is to say "I have an M car that has more "effecient dynamics" than the other guys..."