Originally Posted by bimmerjph
Have a few questions.
First. Why are they doing it in AWD? Will the M-Performance cars that make it here be available in RWD?
Second. Why did they feel the need to create a whole new line. Couldn't they have just have just added an "s" or "is" to the end of the number like they have always done?
My guess is that these models are intended for buyers in the European market who want the handling of an M5 (suspension/chassis) but also want the economy and great all-around drivability of a diesel. AWD also helps put the power to the ground and makes these cars year-round all weather machines.
The reason these cars aren't just badged "is" is that it isn't a brand like ///M is. The "is" designation originally signified a car with the sport package on older models. It appears BMW wants to adopt a similar branding strategy like that of Audi, with their A, S, and RS models.