Originally Posted by jackal15
Thank you all for your responses. So, if there is a $1500 incentive and people have been getting ~1000 above invoice anyway, should I be pushing for ~500 under invoice (including all the fees, even ones that are set by BMW like acquisition)? So hard to tell if that's a realistic or insulting starting point!
That's a decent place to start. The best deals through some of the high volume dealers are about $800 over invoice, before rebates and incentives. For me, it's worth spending a little more to buy somewhere closer to home.