Originally Posted by vzehler
Well, a lot of the people on the board are BMW owners including myself... I think they are gorgeous cars but many people are quick to dismiss a cars quality (i.e. status) because of the brand behind it.
+1, I am going to with this... in addition Hyundai has not taken the time to build the proper brand image for a luxury car (much less one that costs over $60K). Simply put; if you have 60K sitting around; is your first choice really going to be the Hyundai when you have Audis/BMWs/Mercedes to choose from? The answer almost universally is absolutely not and with good reason.