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      12-06-2011, 12:02 AM   #11
Voltigeur
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Drives: M3 E92 ED'09 / 335d Sport DD
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Buick is seen to be higher end in China

Quote:
Originally Posted by Cerezo View Post
I am not quite sure about the Buick part but BMW 3 = the car for the secret mistress.

No, I am not kidding.
Buick is associated with 'high end' status in China, in part due to the fact that the Last Emperor and President were driven in Buicks. The Chinese have a long memory and status is paramount.

Audi & BMW are new kids by comparison so brand mgmt is critical. Not a good image for BMW to have if the headline is a fair representation.

And pls, let's keep this to cars and not internecine debate re CN politics: way to complex and nuanced for any but the experts (and I'm not one!)
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