Originally Posted by Cerezo
I am not quite sure about the Buick part but BMW 3 = the car for the secret mistress.
No, I am not kidding.
Buick is associated with 'high end' status in China, in part due to the fact that the Last Emperor and President were driven in Buicks. The Chinese have a long memory and status is paramount.
Audi & BMW are new kids by comparison so brand mgmt is critical. Not a good image for BMW to have if the headline is a fair representation.
And pls, let's keep this to cars and not internecine debate re CN politics: way to complex and nuanced for any but the experts (and I'm not one!)