I love these little gifts from BMW, I still have that CF pen. Even though it is probably too impractical to use, but carbon fiber finish is very eye pleasing. This USB drive is hefty, but c'mon we all have tons of stupid "light weight" regular flash drives. the joke about the reason that it is heavy because it came from BMW made me laugh.
If you live in the US and want to recieve these gifts, I'd recommend to register and update your profile at My BMW. That way marketing folks will know your info. Just buying bimmers in bulk won't get you free pens and usb drives.