Originally Posted by lucid
I don't think BMW needs to recover the full R&D costs of DCT from E92 sales though. If it turns out to be any good, I'm sure it will find its way into many other BMW products, so the cost recovery could be spread out.
Since BMW doesn't offer an automatic tranny with the M3 (and rightly so) putting an unreasonable price on DCT may drive out roughly 50% of the American market (people who don't want a standard manual). I honestly don't expect it to be much more (if any) than SMG was on the E46 (A bit under $3000 if I remember right).