I had been "eyeballing" an M3 for months. Back and forth; off and on; hot and cold; yes and no; got to have it and then forget about it!
I was out shopping one Saturday with my wife when I approached a brand new M3 coupe parked in front of the store we were about to enter. I stood there for a bit - drooling, I'm sure - when I noticed a guy walking toward us on the opposite side of the M3. I am sure it was in part due to the wistful and envious look on my face but the guy walked up to the other side of the M3, looked at my wife and said pretty loudly, "let him buy it!" She turned to me and said, "go ahead, you really deserve it".
End of story. Brand new 2011 Jerez black M3 coupe was in my garage 2 weeks later. My "Happy 60th Birthday present to me".
Great car. Exceptional wife.