Originally Posted by username11
You have it backwards. Panerai today is a fashion watch brand playing off of a design which *was* military "spec" in the past. Now it is a luxury-only parody of what it used to be, marketed to people who think its cool because it's "military." You don't seem to be able to grasp the simple concept that today's Panerai has nothing to do with the original Panerai and is all marketing.
How is any of the above a novel point? AND???? Where is the crime? At what point should Panerai scrap their heritage and continue making watches? I really fail to see any point you're making because none of it makes sense. You think Ford, for example, can survive in today's market if they still made self-crank engines and cars with bike tires? :Head-explodes: