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      10-13-2011, 08:02 AM   #48
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Drives: 2015 320i
Join Date: Apr 2005
Location: Ft Lauderdale, Florida

iTrader: (18)

Originally Posted by M GmbH View Post
How do we find out what is available to us from BMW Individual? A complete list of options from them.

This is not a matter of letting customers choose pink seats with purple seatbelts, but it can be as simple as letting a customer order a M3 with the $875 Harman Kardon system instead of the $1900 Individual Audio in the USA. In my particular case, I added the new M Performance steering wheel with bicolor leather, the center console in color-coded Rust Brown to match the extended leather (instead of default black-colored plastic), and the handbrake boot in Rust Brown to match. It is not cheap, but those are the personalization details that create an Individual car, IMO...
There is no complete list... you tell them what you would like and they determine if it is possible/allowed and they submit a quote. For example, if you want the Full Leather interior -including complete door panels in leather, then it is about $10,225.

By the way, the best bang for the buck in Individual Composition right now is only available in the 2012 E93 M3: $5000 gets you Individual paint, leather and trim. Normally that would have cost around $10,300 or so.

The most important thing is to find a salesperson that will work with you, really knows about the Individual ordering process and who to talk to, and will answer your questions/phone calls in a detailed and consistent matter. If the salesperson cannot do any of those three critical factors then you need to look elsewhere...