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      10-12-2011, 09:26 PM   #47
M GmbH
Private First Class
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Drives: '95 E36 M3 Lemons Car
Join Date: Aug 2009
Location: Dayton,OH

iTrader: (0)

How do we find out what is available to us from BMW Individual? A complete list of options from them.

This is not a matter of letting customers choose pink seats with purple seatbelts, but it can be as simple as letting a customer order a M3 with the $875 Harman Kardon system instead of the $1900 Individual Audio in the USA. In my particular case, I added the new M Performance steering wheel with bicolor leather, the center console in color-coded Rust Brown to match the extended leather (instead of default black-colored plastic), and the handbrake boot in Rust Brown to match. It is not cheap, but those are the personalization details that create an Individual car, IMO... [/quote]