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      10-08-2011, 08:34 PM   #29
Lieutenant General
Technic's Avatar

Drives: 2015 320i
Join Date: Apr 2005
Location: Ft Lauderdale, Florida

iTrader: (18)

Originally Posted by hl0m4n View Post
wow nice color combo. i am getting rust brown as well but may i ask how much extra the steering wheel was?

also did you personally deal with guys from bmw na when ordering your car like matt russel, etc?
Thanks to all again... to be honest, I do not know which was more exciting, taking a look at the car for the first time or returning to Germany after 16 years.

I personally met Matt and Christine once in Miami with forum member ssabripo, after he ordered his Individual E90 M3. Because I wanted to have my ED in late September at the latest, and because the M3 was to be 2012, there were quite a few complex and production hurdles to overcome as traditionally ED is only available in mid October for new model-year models introduced in September. So between Matt, Maria (never met her in person, only by phone and emails) and Christine they pulled quite some strings in making all this happen this exact way.

One thing... these people are the real thing. They know their product and they are car people. If just BMW salespeople were just 10% as knowledgeable and enthusiastic as they are they will be selling at least three times the number or M3 and Individual options as they do now. Individual combos, options and one-offs (like my steering wheel) are available to any BMW sold in the USA, but for some lazy reason sales people do not want to even mention it.

This is not a matter of letting customers choose pink seats with purple seatbelts, but it can be as simple as letting a customer order a M3 with the $875 Harman Kardon system instead of the $1900 Individual Audio in the USA. In my particular case, I added the new M Performance steering wheel with bicolor leather, the center console in color-coded Rust Brown to match the extended leather (instead of default black-colored plastic), and the handbrake boot in Rust Brown to match. It is not cheap, but those are the personalization details that create an Individual car, IMO...