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      09-26-2011, 03:28 PM   #1
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Thumbs up Tour of World's First and Only Exclusive BMW M Dealership (Singapore)

Tour of World's First and Only Exclusive BMW M Dealership (Singapore)
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The plan was to raise the number of BMW M automobiles sold in Singapore tenfold – and that in only two years.

Both BMW Group Asia and Anthony Chan, Managing Director of Munich Automobiles in Singapore, believed in the potential of BMW M in the world of high performance cars.

As such, work began on the implementation of a concept that was unique in the world - the world's first dedicated BMW M dealership.

As exclusive as this approach is also the service, which Munich Automobiles has been offering prospective and actual buyers of M automobiles since it first opened its doors in July 2010.

Joel Chang, Executive Director, and Veronica Chua, Sales & Marketing Director, took us on a tour through the company, and we discovered a concept that we found to be not only interesting in Singapore.

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As soon as they enter the outer grounds, visitors receive their first insight into the racing genes of M automobiles.

Illuminated strips on the ceiling guide visitors directly to the entrance to the Munich Automobiles showroom.

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In this showroom …

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Part of the showroom with the Nürburgring in the background.
… all eyes move to the “heart” and the evolution of BMW M since its founding days.

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The “heart” of every M automobile: the high performance M engine.

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On the large video wall in the lounge area, many films present the course of current events. This is one reason that customers often take a look in on Munich Autos, sometimes daily.

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“The idea of an M Community is very important to us,” explained Veronica. “It’s great to see that our customers meet here as often as possible – and of course bring along their friends as well.”

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Guests can get to know the M automobile genes in the most various ways. Sometimes it’s the core properties …

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… or details on the birthplace of each M automobile, the Nürburgring.

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While the customers are enjoying an espresso (excellent by the way), their M automobile is given a little additional gloss.

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And when the M automobile should have questions about more detailed care, the customers will also find a service executive in the lounge area.

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If the M automobile wants to visit the garage at short notice …

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… it’s only a window away from its owner …

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… who can follow the work in the almost clinically clean garage from the comfort of the lounge.

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M drivers …

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… then experience the best service.

“We try to do all of the work on our premises,” explained Veronica. “Our customers don’t feel comfortable when their M automobile is in foreign hands somewhere else.”

Benjamin Goh (who has been featured on, customer of Munich Automobiles, told us: “Munich Auto makes everything possible for us.”

And this has also included a completely different colour for a BMW 1 Series M Coupé …

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… or the bonnet of the BMW 1 Series M Coupé MotoGP Safety Cars.

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And older BMW gems are restored by professionals.

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BMW 2002 tii.

Prospective buyers are advised primarily by extremely competent M specialists in Singapore.

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They also provide support and advice when a buyer is interested in BMW Individual options.

And correspondingly high is also the percentage of M automobiles refined with B Individual equipment – over 30%.

The M specialist remains the first contact – both before and after the sale. A very important criterion for success (not only) in Singapore.

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Of course, special status is also given to numerous events for prospective buyers and customers, like here the presentation of the BMW M5 Concept …

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… or the presentation of the BMW 1 Series M Coupé, when 16 out of 20 (equivalent to 80%) of this new M automobile were sold before the event was over …

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or a joint excursion …

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when we were quite impressed by the participants’ enthusiastic response afterwards. Ben Goh: "With the new M dedicated dealership came better servicing, product knowledge and of course more M events to tantalize our M driving experience."

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We wish the world’s first exclusive BMW M dealership continued success!

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Joel Chang, Andreas Rein (BMW Asia), Anthony Chan (f.l.t.r.)

Pics from a previous thread: