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      09-04-2011, 12:37 PM   #74
mkoesel
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Drives: IB/PS M-DCT E93 M3
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Psst!
A4 (LWB, as it happens) is the best selling luxury car in China.

Quote:
Originally Posted by JusCruzin View Post
Someone needs to tell BMW's marketing department that "4" means "death" in Chinese, and is considered a deeply unlucky number. Selling an "M4" in China -- which is now the largest market in the world for car sales -- is like Chevy selling the Nova ("it does not go") in Spanish speaking markets. BMW may not care what hardcore M enthusiasts think, but they will care about not shooting themselves in the foot in the Chinese market.
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