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      09-03-2011, 09:15 PM   #68
Frostbite
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Quote:
Originally Posted by JusCruzin View Post
Someone needs to tell BMW's marketing department that "4" means "death" in Chinese, and is considered a deeply unlucky number. Selling an "M4" in China -- which is now the largest market in the world for car sales -- is like Chevy selling the Nova ("it does not go") in Spanish speaking markets. BMW may not care what hardcore M enthusiasts think, but they will care about not shooting themselves in the foot in the Chinese market.
Good point. It's like the MGM Grand in Vegas demolishing and changing their entire strip side entrance shortly after opening because Chinese high rollers wouldn't go play because it was considered unlucky.