Originally Posted by JusCruzin
Someone needs to tell BMW's marketing department that "4" means "death" in Chinese, and is considered a deeply unlucky number. Selling an "M4" in China -- which is now the largest market in the world for car sales -- is like Chevy selling the Nova ("it does not go") in Spanish speaking markets. BMW may not care what hardcore M enthusiasts think, but they will care about not shooting themselves in the foot in the Chinese market.
Agreed. M4 FTL.
The Ford Pinto
(a slang version of d-i-c-k in portuguese) would have bombed in portuguese speaking countries.