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      09-03-2011, 08:59 AM   #51
JusCruzin
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Drives: 2008 E90 6MT M3
Join Date: Oct 2010
Location: Los Angeles

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Someone needs to tell BMW's marketing department that "4" means "death" in Chinese, and is considered a deeply unlucky number. Selling an "M4" in China -- which is now the largest market in the world for car sales -- is like Chevy selling the Nova ("it does not go") in Spanish speaking markets. BMW may not care what hardcore M enthusiasts think, but they will care about not shooting themselves in the foot in the Chinese market.