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      09-02-2011, 04:29 PM   #26
gthal
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Drives: 2016 M2
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Although name choice is superficial, I do believe that BMW will lose a lot of brand recognition with the M3 crowd. Seems like a very poor marketing decision. As much as I defend BMW these days, I too have to say that the decisions they are making are confusing at best. If anything, make the coupe the M3 and the sedan (with 4 doors) the M4 but even that is dumb IMO.
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