Although name choice is superficial, I do believe that BMW will lose a lot of brand recognition with the M3 crowd. Seems like a very poor marketing decision. As much as I defend BMW these days, I too have to say that the decisions they are making are confusing at best. If anything, make the coupe the M3 and the sedan (with 4 doors) the M4 but even that is dumb IMO.
2016 M2 | Long Beach Blue | 6MT - current
2015 M4 | Austin Yellow | DCT
2014 Corvette Stingray | Z51 | Torch Red | 7MT
2012 MB C63 Coupe | Performance package | Obsidian Black
2011 E92 M3 | Jerez Black | Fox Red | DCT | Competition Package