Originally Posted by LateBraking
Maybe it has to do with the type of people likely to purchase the color by location? In SoCal, I see most often white M3's driving daily on the road. The black does come a very close second though.
Also might have a lot to do with just whatever dealerships order/stock, and people end up buying. Most people don't custom order cars, after all. Black is a very safe color to sell.
Probably a regional thing. same reason almost every car I see here is a convertible. people buy them as a car to drive to the beach.