Originally Posted by BMWE90
I just realized (based on this post) that maybe the reason BMW made the 335 so fast and comparable to the M3 is so that more people will lean toward it and not the M3. This in turn would make the M3 even more exclusive and BMW will be able to charge more for them.
The keyword here is "exclusive". The higher the MSRP is for the M3 and the more 335s they sell, the more exclusive the M3 becomes.
BMW always pushes the next level up....
Remember when the E46 330i came out? The performance was right around the E36 M3's. Now the 335i is right on top of the E46 M3.
M3 owners are the pawns of BMW.....sometimes, they are willing pawns.