I opted for the ZCP only because the price was right. Not sure I would pay MSRP for that package, however, as been said, it will make your car more marketable should resale ever be a future consideration.
2011 E90 M3 Alpine White on Fox Red
2007 E90 335I Graphite on Terra
2005 E83 3.0I Mocha on Black (Gone and forgotten)