Originally Posted by Saintor
My thought exactly.
The guy playing with the little note looked like if he was coming directly from an asylum. Come on.... that was the same damn chime since 2008, what does he do next?
BMW is far from being a lean company.
So BMW has a staff of audio engineers to get the chime sounds perfect.
If they have such obsession with audio why is the voice command systen so lame?
I thoght the documentary was a very superficial and was nothng but hype and fluff.
This was a big dissapointment because a BMW documentary, done well, would be very interesting. BMW is a great brand and has a great and interesting history. The CNBC show did not come remotely close to doing justice to the subject.